6th November 2013
CLIO RENAULTSPORT 200 TURBO EDC STARS IN ASPHALT 8: AIRBORNE VIDEO GAME
- Asphalt 8: Airborne is the only game to feature the Clio Renaultsport 200 Turbo EDC, the latest sports model to come out of the Renaultsport stable in 2013
- Asphalt 8: Airborne is available on the App Store and Google Play for FREE*
- Virtual world meets real life in ‘Challenge Us If You Can! #4’
- WIN** a real Clio Renaultsport 200 Turbo EDC in the Renault Clio R.S. Cup
November 6th, 2013 - Following the success of the Alpine A110-50 in Asphalt 7: Heat, Renaultsport and Gameloft – a leading global publisher of digital and social games – have worked closely together to add the Clio Renaultsport 200 Turbo EDC to the 47 high-performance cars present in the latest game in the series.
The Clio Renaultsport 200 Turbo EDC is the latest model to have been developed by Renault Sport Technologies. In addition to its outstanding performance credentials and versatility, it incorporates a number of hi-tech enjoyment-enhancing features, such as steering wheel-mounted paddle-shift gear changes, a Renaultsport Monitor 2.0 data acquisition system and the Renaultsport Drive button to adapt the car to the way you want to drive (Normal – Sport – Race). Renaultsport shares with Gameloft a spirit of community that brings together sports car and video game fans alike.
An Arcade Game at the cutting-edge of technology
Asphalt 8: Airborne, the latest game in the successful Gameloft series, enables players to compete in arcade races like never before courtesy of a new, high-performance physics engine and new game modes. Thanks to this update, fans of the Clio Renaultsport 200 Turbo EDC will be able to pull off breath-taking airborne feats, travelling through the air in ways that would be impossible in real life. New Hi-Fi quality engine noises have similarly been incorporated by the Gameloft developers to guarantee an even more realistic sound immersion.
“For me, the most enjoyable aspect to this project was convincing Renaultsport to include Clio Renaultsport 200 Turbo EDC in a game in which the car will spend the majority of its time flying and gliding through the air, whereas Renaultsport’s engineers are far more renowned for their chassis and suspension design expertise!” notes Geoffrey Vion, Client & Digital Marketing Manager.
“We are delighted to be able to offer our fans and those of Renault a chance to drive Clio Renaultsport 200 Turbo EDC in Asphalt 8: Airborne. We are continuing to upgrade the series with an increasingly comprehensive catalogue of cars and new, breath-taking game modes,” adds Gameloft’s Alexandre Tan, VP Brand Partnerships.
Virtual world meets real life
A source of inspiration for the Renault Sport Technologies teams, Asphalt 8: Airborne comes alive in the form of a video entitled ‘Challenge Us If You Can! #4’.
The fourth in a series of viral videos produced by Renault Sport, it puts the Clio Renaultsport 200 Turbo EDC at the heart of the action and illustrates the company’s partnership with Gameloft. An eclectic selection of drivers takes each other on in the Clio Renaultsport 200 Turbo EDC, with numerous references to the video game itself. These drivers come from a number of very different backgrounds:
- Charles Pic, F1 driver for Caterham F1 Team
- Jean Ragnotti, legendary rally driver and Renaultsport ambassador
- Nelson Panciatici, a product of the Formula Renault 3.5 feeder series
- Margot Laffite, driver and journalist
- Dmitri Mangiagalli, Gameloft designer responsible for the integration of Clio Renaultsport 200 Turbo EDC into Asphalt 8: Airborne
- Marco Prince, actor and lead singer of the group FFF
A ten-day competition offered throughout Europe will see one Asphalt 8: Airborne iOS player win a real Clio Renaultsport 200 Turbo EDC.
The new Asphalt 8: Airborne update is available now on the App Store and soon on Google Play.
Notes to editors:
* Asphalt 8: Airborne is now free to play. Customers who purchased Asphalt 8: Airborne will receive rewards upon updating their game to thank them for their early support: 1x Double Credits, 1x Nitro Starter and 1x Tuning Kit.
** To enter the Renault Clio Renaultsport Cup, participants are required to possess a smartphone or tablet running on iOS.
About Gameloft:
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets, set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern Combat and Order & Chaos®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and Disney®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.
Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US
Watch the ‘Challenge Us If You Can! #4’ film at: http://youtu.be/hNL44iKMjwQ
Asphalt 8: Airborne Trailer: http://gmlft.co/A8ClioRS
For further information, please visit:
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